LinkedIn is a powerful social networking platform that can make businesses and brand shine.
LinkedIn has become one of the most popular business networking platforms, quite popular among entrepreneurs and job hunters globally. The business network built on LinkedIn can never be compared with other social media platforms like Facebook, Instagram, Twitter, etc. Moreover, it is the most visited social media site (over 100 million people each month). So you must be active on your LinkedIn profile to stay connected with your target audiences.
You need to start working up your LinkedIn handle with engaging content and branding posts if you have not yet started! LinkedIn is the safest and most secure platform to exchange business information, and ideas, show creativity, create meaningful connections and swap business cards. To help you achieve this success and stand out from the crowd, you need to portray your business/brand actively and uniquely.
So in this blog, we have listed some of the most engaging content ideas and tips that will help you to push your business boundaries and actively channel the power of LinkedIn.
9 Engaging Content Tips To Actively Promote Your Brand On LinkedIn
Engaging content on social media platforms is a great way to interact with your target audience. It is also a great way to generate leads for your business as well as drive social media traffic to your business websites. It is highly recommended that you should make LinkedIn a primary marketing strategy and use it to approach your audience and achieve your business goals.
Here are some of the content marketing tips and tricks that you can use for your LinkedIn marketing strategy.
Clear, Crisp & Creative Headlines
Making sure that all your digital content has a strong, impressionable, eye-catching headline is the foremost way of getting your target audience curious. If you want to reach out to your LinkedIn audience, you need to be fresh, catchy, and well-tuned with the headlines. Do some quick research, and know which types of content headlines are mostly fueled by the audiences by checking various blogs, articles, newsfeeds, etc. Therefore, then create your own high-performing, unique, empowering headlines that can drive the most traffic to your LinkedIn business page.
- Focus on the length of the headlines and try to keep them within 50 to 70 characters.
- Use some of the most shared phrases like- “tips to”, “ways to”, “Guidelines to follow”, “simple techniques”, “how to”, etc.
- Include numbers like “6 Ways to…..”, and “10 Quick tips…..”, etc to intrigue your readers.
- Keep the headlines clear, crisp, and creative, to be all set!
- Write something that will add value to the reader, like -starting with statistics, compelling statements, questions, etc.
Tell Stories, Don’t Sell
While writing your content on LinkedIn, do not commercialize your idea. Try to write about some shared experiences in the industry. They create a sense of belongingness and help the audience relate to your story. You can also add pictures with your story, and give them a sneak peek into your experience. This approach of human-to-human marketing is a very effective marketing campaign strategy. You are offering information as well as narrating a story to your audience.
Remember personal stories are always inspirational, aspirational, and relatable to real-life struggles. Sharing your story and personal triumph encourages your connections to engage, and comment on your posts.
Add Emojis To Your Posts
Emoticons in reality help in expressing the stories and experiences more clearly. Using emojis in your textual content highlights ideas, and creativity and makes the content more engaging. They are mostly used to break up the walls of lengthy texts, showcase your brand’s personality and insert more colours into your posts.
Focused Video Contents
Video contents are as valuable as any textual content on your LinkedIn profile. It has been observed that most audiences choose video content over textual content in ad space. So avoid boring textual content and try to add the same information and content in a video form. LinkedIn videos should focus on your business, brand, products, services, facilities, and business vision.
You don’t need to shoot professionally, but try to maintain a professional tone in it. It should have a strong brand presence (brand storytelling) to educate the audience about your brand. You can make videos like brand introductions, case studies, behind scenes, event updates, meet-the-team, FAQ sessions, industry processes, etc.
You can upload your video content (link) to your business profile, newsfeed as posts, LinkedIn Publisher, and LinkedIn Learning (paid). These video links are usually generated from other platforms like Youtube, Vimeo, etc when you publish them there.
You can also introduce small video series (30 seconds) like a promotional video or a short case study that is engaging. Remember video content is three times more viewed than sponsored content. Therefore, they enhance your brand credibility and make the interaction more actionable.
Write Longer Content/ Informative, Long & Industry-Focused Content
Remember you have 3000 characters to fit in your long-form content or article and post it on LinkedIn. This means sharing your posts on LinkedIn within 500 to 600 words. You can also add the URL of your article published and share a sneak peek of your article, and then give the link. After 140 characters on the LinkedIn post, it comes as “See More”, so try to be catchy with the first 140 characters to grab the attention of the users.
Infographics are now the trending and creative way of portraying information for businesses and brands. It can be used to convey complicated information in a very simple and visually appealing format. Infographics act as a visual tool that is used to tell stories. It uses graphics, visual elements, and visual information in an accurate, distinguishable, and quickly understandable manner. It makes content delivery more consumable and shareable.
Infographics on LinkedIn can cover heavy topics in a visually enjoyable manner to make a lengthy text more engaging in a small space. It refreshes the idea of portraying content with a tangible point of reference, enhancing the flow of the reading process and content more efficiently.
One of the most upcoming and interactive trends of posting content is through carousels. Carousels are nothing but multiple images or short videos combined to make a single post. This feature on LinkedIn and other social media platforms allows users to scroll through the post and thereby making the content more interactive. On LinkedIn, you can showcase your brand, products, and services by telling a story through the carousel posts. Therefore, delivering compelling, branded, and intriguing content for the target audience.
Maintain A Consistent & Right Time To Schedule Your Post
Posting at the right time as well as at the same time is very essential for your page to perform well. First of all, when you are posting in your LinkedIn profile is of utmost importance. You need to analyze that which time, you can maxim engagement. For example, if you are a luxury perfume brand in India targeting the USA, then you must post around 9 pm to 11 pm (IST). Whereas, if you are a garment company in India targeting India, then you must post around 10 am To 2 pm (IST). Being particular with your post schedule shows that you care about interacting with your target audience. This way you can create more impressions, enhance your networking and respond to comments.
On the other hand, posting at the same time interval can improve your social connections. Your target audience will know that at this time every day, you are going to post so that they know most likely which time you post and can comment on it.
Posting at the right time and at the time, encourages the LinkedIn algorithm to show your posts more widely. This way you can drive maximum traffic and generate quality leads by posting at regular time intervals and being consistent with that schedule.
Always Include Hashtags
Hashtags are a great way to enhance your post reach and visibility on the digital network. Therefore, the same applies to LinkedIn, where you can use proper hashtags to improve the content texture, and readability as well as create more impressions. You can either create your own branded hashtags for your posts or choose some popular or appropriate hashtags that go well with your content.
Add at least five hashtags with every post to attract the attention of your target audience. You can also see the number of times the hashtags have been in use while typing the hashtag. Remember that your hashtags should be relevant to your topic, and each one should be different from other. Try to avoid using the same hashtags on every post, as the LinkedIn algorithm will pick this up and your posts may lose their traffic.
LinkedIn is one of the most audience-centric, interactive, and business networking platforms. Great and engaging content will help you to stay relevant to your audience. Moreover, you can increase your stardom and become a creator on LinkedIn. These above-mentioned tips will help you to bring out your brand and business socially with an active engagement on digital platforms. All these will boost your brand awareness, lead generation, and conversion rates simultaneously.